Week 6

 "I see graphic design as the organization of information that is semantically correct, syntactically consistent, and pragmatically understandable."
Massimo Vignelli
Vignelli is the creator of American Airlines logo as well as many other corporate logos. He also is a packaging designer and has created the popular Bloomingdales bag. I found the information on his web site.
http://www.vignelli.com/home.html 
I think that what he is saying is that graphic design has to be understandable. It needs to communicate a clear message through its legibility in text and arrangement in image. Design also needs to have consistency... but it can't be too similar. There need to be repetitive elements without being obvious.

This ties into what I talked with Gwen about today in class in my series of images. She told me that they had too similar of shapes and that I needed to communicate my message by breaking apart my images into interval. Once I could see the "skeletal outline" of the image to see the direction and what axis they were based upon, I was able to see what she meant. I need to think of how to clearly communicate my message in a subtle way and how to begin to make my grid help to further communicate this message through the use of text.